Say it. Wear it. Live it.
At etched, we believe that the right words — worn close — have the power to move mountains. We create personalised, inspirational pieces that become a part of your journey: small but mighty reminders of your strength, resilience, and dreams. Whether you're lacing up for a marathon, pushing through a tough gym session, or simply navigating the ups and downs of daily life, etched is your built-in cheer squad — inspiring you to keep moving forward.
How it All Started
Our name, etched, is no accident. It's inspired by the powerful process of etching in steel — a technique where intricate designs are permanently imprinted into metal, ensuring they endure the test of time. This process reflects what we hope to offer our community: words that stick with you, through every high, every low, every transformation. Just like steel, your strength, your victories, and your growth are permanent — they are part of who you are, forever etched into your story.
But our inspiration doesn't stop there.
We also drew meaning from the lotus flower, a symbol of personal growth, resilience, and transformation. The lotus begins its journey in muddy, murky waters, yet every single day it rises, clean and pure, blooming beautifully above the surface. It represents the ability to transcend adversity — to emerge from challenges stronger, wiser, and more radiant than ever. The lotus teaches us that no matter how messy or difficult life feels, something beautiful is always waiting to unfold.
Together, these two elements — steel and lotus — form the heart of etched. They remind us that life's toughest moments often forge the strongest parts of us. That growth, renewal, and strength aren’t just fleeting victories — they are lasting marks, etched into who we are.
Our Products, Your Story
Every piece we create, starting with our signature shoe tags, are designed to be both meaningful and fashionable. Whether you personalise your tag with a mantra that fires you up, a name that grounds you, or a word that captures your journey, your etched piece is more than just an accessory — it's a daily dose of inspiration you can carry wherever you go.
And we're just getting started. As we grow, giving you even more ways to keep your message — and your motivation — close. Whether you're setting a new PB, chasing a dream, or simply striving to show up for yourself each day, etched is here to celebrate every step of your journey.
Why We Exist
We know that life isn't always easy. Some days feel like wading through the mud. But even in those moments, even when everything feels heavy, we believe you have the power to rise, bloom, and move forward.
Etched exists to remind you that your hard work, your dreams, your resilience — they're not fleeting. They're forever. Etched in steel. Rooted like the lotus. Ready to bloom.
Join Our Movement
Etched isn’t just a brand — it’s a community. A place for the dreamers, the doers, the ones who keep showing up even when it's tough. It's for anyone who believes that a few words, worn close, can change a moment — and maybe even a life.
So go ahead: Say it. Wear it. Live it.
Etch your journey into something unforgettable.
Find Your Perfect Pair
